Goal & Approach
The goal was to deliver a complete digital content and live broadcast package for AEG Rugby’s LA 7s Rugby Tournament.
Henimo Group handled both the live event production and the surrounding content strategy. The approach included live video production, live streaming, creative direction, branding, graphic design, social media strategy, and supporting content designed to highlight the tournament before, during, and after the event.
Challenge
AEG Rugby needed a partner capable of managing both the live broadcast and the social media content around a major two-day rugby tournament.
The challenge was to produce and transmit the tournament live for branded social media channels and global distribution, while also creating short-form content and graphics that could keep audiences engaged online. Henimo Group supported the event with an end-to-end production approach covering live streaming, content creation, branding, and social media execution.
Result
Lift in engagement
Increase in social media monetization
Increase in social reach
