Goal & Approach
The goal was to create social media content that complemented the new HGTV season and helped introduce the show’s theme to online audiences.
Henimo Group began by reviewing the program’s content library and existing social channels to understand the show’s visual style, audience, and available assets. From there, the team worked with archived content to create short-form videos tailored for social media, supported by post-production, branding, and creative direction.
Challenge
From Scratch needed social media content that could support the new season while staying aligned with the show’s existing identity and overall theme.
The challenge was to take archived program content and reshape it into short-form pieces that felt fresh, engaging, and platform-ready. Henimo Group helped turn the existing content library into social-first material designed to capture audience interest and encourage viewers to connect with the new season.
Result
Lift in engagement
Increase in social media monetization
Increase in social reach
