Goal & Approach
The goal was to help Sportel rejuvenate its branding through high-quality video content captured directly from its Miami conference.
Henimo Group managed the production process from planning through post-production. The approach included organizing the content capture, filming key moments from the conference, shaping the creative direction, and producing branded video assets that reflected Sportel’s position as a leading global sports rights event.
Challenge
Sportel needed fresh content that could better represent the energy, scale, and importance of its conference.
The challenge was to capture a live event environment and turn it into polished branded content that could support Sportel’s marketing, storytelling, and brand positioning beyond the conference itself. Henimo Group helped bridge that gap through content capture, production, post-production, branding, and creative direction.
Result
Lift in engagement
Increase in social media monetization
Increase in social reach
